Adverts

Introducing Mr. Green. 21st Century Estate Agents.

None of the usual pseudo-Victorian pomposity: “cupboards over...” “having a fine aspect...” “enjoying bullshit adjacent...”

Instead of being the usual cheap shop window, their interactive website enables enhanced personal service AND a lower rate of commission.

All the client needs now are some homes to sell - and some visitors to the site.

Hence a ‘commission-free' launch offer, promoted in press ads, leaflet drop and editorial.

Flexible cable protection, from Switzerland.

Made even more exciting than it actually is...

Flexible conduit: essential, but mundane. How do you excite specifiers and wholesalers, on a minimal budget?

Fortunately, PMA conduit is Swiss – synomymous with quality.

It's immensely strong – yet it competes on price.

The shark - vainly attacking a diver's cage made from the product - highlights: Strength. Competitive prices.

Record Tools: a famous firm, with an unenviable 80% of a declining market.

Their engineers' vices outlast their users, and Far Eastern imports cost 60% less.

They desperately needed new products and funding for a management buy-out.

Vice into virtue. This ad ran in the FT. Record scored the dosh.

An SLR camera that’s as easy to use as an Instamatic.
One of a series that launched this breakthrough in the colour supplements.

Please comply – or the brand dies.

A successful brand is the emotional property of a loyal public.They will trust almost any product or service bearing the right logo.

However, all brands must justify their cost...

Part of a Underground cross-tracks campaign that shows the economies and pleasures of a day out with Greenline Bus.

Straight or Curly. Curly or Straight. Change as often as you change your clothes.

Service. Engineering standards. Quite important, when you’re specifying a lift truck

I’m a good copywriter. But I’ll never be as good as the people who provide unbiased testimonials. 

Sunseekers are verycostly - but some potential buyers find the brand a trifle brash. Hence this unusual concept: Don't add Water – Undiluted spirit, which became an iconic strapline.

The brief was simple enough. “Consumer awareness for mastics better known to professional users. You have some 20cm Doubles in the Telegraph.” Big deal.

At the time, Unibond had the rights to Popeye's forearm and hand. I managed to borrow the rest of him – and his co-stars – for some very small, but unmissable ads.

A heartfelt invitation to a Hope & Homes charity night. It filled the venue.

Colour and zoom have their uses. But for most users, the most important thing is
a copier that works.

Replacing mineral deficiencies – in humans and the other animals they care for.

Selling is about relationships and leadership, illustrated here by four famous experts.

The ad in Marketing Week achieved two dramatic results.

1) Several people described Moses selling a 40-year emigration, when average life expectancy was 35, as blasphemous.

2) The client sold their company for far more than they had anticipated.